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Snickers Unveils New HI Protein Bar

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Snickers has been known for it’s delicious candy bars and treats, but now you can get some much-needed protein as a brand new Snickers bar is set to arrive sometime in January, 2023 and come packed with protein.

“Mars is consumer obsessed, and after talking with many consumers through the product development process, it was clear that the performance nutrition category was missing one key ingredient – delicious tasting products,” says Michelle Deignan, Senior Brand Director, Mars Wrigley, in an official press release. “With the demand for delicious tasting protein bars increasing, SNICKERS Hi Protein bars are guaranteed to be a hit whether you work out avidly, casually or are looking for a delicious snack with more protein.”

The new Hi Protein bars, which is a new performance nutrition bar, feature the same satisfying chocolate, caramel and peanut ingredients iconic to SNICKERS but now packed with twenty (20) grams of protein, per the release.

The company says: “Whether you are an extreme athlete or perhaps emerging as exercise-curious, SNICKERS Hi Protein bars are the satisfying solution for people who want the benefit of high protein without sacrificing on taste.”

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